Blog Insights: Click fraud

By Dan Blacharski

This week's Business Week Online dove into the issue of online advertising click fraud, in a tale that may well portend another major shift in the advertising business. Advertising on the Internet is big business, and it is the fuel that keeps it going. Despite many early attempts to convince people that they should pay for content on the Internet, that idea never caught on, leaving content providers with little choice but to rely on advertising to form the basis of their
business models. Flat-rate banners were the first to appear, but this soon gave way to pay-per-click ads. Big search engines like Google make most of their revenue from pay-per-click.

Read the full article here