Shred your data to stay ahead of the pack

By Sumner Lemon

Jeff Jonas, the chief scientist and distinguished engineer at IBM Corp.'s entity analytic solutions group, has developed a means of sharing corporate data without revealing what that data contains.

This technology, called anonymization, effectively "shreds" information, making it possible for companies to share information about their customers with governments or other companies without giving away any personal data. Over time, Jonas believes companies will increasingly use anonymization to defend their data, and corporate well-being, from competitors and identity thieves.

In this interview, Jonas discusses anonymization and how protecting customer privacy will make companies more competitive.

Read the full interview here.