Monday, April 30, 2007

Has Google purchased another stuffed moose head?

By Dan Blacharski, ITworld.com

I know a few people who have more money to spend than they do common sense, and they usually end up with a garage full of useless bric-a-brac, unused exercise machines and fancy coffee makers they can't figure out how to use. The question at hand: Is Google in the same category as my careless acquaintances? Certainly, Google's YouTube acquisition qualifies as a purchase somewhat akin to the stuffed moose head that sits in the attic. It probably seemed like a good idea at the time, but now that they have it, what can they do with it? Last week's buzz was all about Google's $3.1 billion acquisition of DoubleClick. Has Google purchased another stuffed moose head?

Read the full article here.

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