Re-purposing: the new king of content?

By Sean McGrath

Here is the theory which, for the purposes of this article, I am going to refer to as the 'old model':

Content is king. If you own content, you can monetize every human head that views/hears that content.

This model has worked extremely well for a long long time now. Content is poured on to some form of physical media having been emitted by some sort of carbon-based life form (i.e. a performing artist/domain expert). Every human head viewing/hearing the content pays separately and possibly per viewing/hearing. The bigger the audience, the bigger the monetization. This is a very scalable business model as long as three conditions hold.

Read the full article here.