PDF and HTML: Splitting the difference

By Sean McGrath, ITworld.com

I never thought I would hear myself saying this, but I think the world needs another file format for storing images.

Like many people in this industry, I have often had to fight the file format fight converting images endlessly from format A to format B and back again to achieve some result or work around some application limitation. More than once I have said to myself "It's only pixels darn it! How many sensible ways can there possibly be to store these things?". And now I find myself advocating the creation of another one? What gives?

Read the full article here.