Google and DoubleClick: Good, Bad, or Ugly?
By Dan Blacharski, ITworld
It's been since April that Google announced its plans to buy DoubleClick, but the deal's not done yet. Deep-pocketed Google has been on a shopping spree all year, buying up Web 2.0 media companies; including mobile social network Zingku, YouTube, Writely, and others; and amidst all that, is still trying to compete against Big Telco, buy bandwidth, and create their own phone. And at the same time Google is buying up other companies left and right, they're expanding organically too, by launching dozens of other applications and services. ...continue reading 'Google and DoubleClick: Good, Bad, or Ugly?'
It's been since April that Google announced its plans to buy DoubleClick, but the deal's not done yet. Deep-pocketed Google has been on a shopping spree all year, buying up Web 2.0 media companies; including mobile social network Zingku, YouTube, Writely, and others; and amidst all that, is still trying to compete against Big Telco, buy bandwidth, and create their own phone. And at the same time Google is buying up other companies left and right, they're expanding organically too, by launching dozens of other applications and services. ...continue reading 'Google and DoubleClick: Good, Bad, or Ugly?'
posted by Amy Bennett at 2:57 PM
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