Google should be scared of Microsoft
Don Reisinger, ITworld.com
The crown jewel in the Microsoft/Yahoo deal is search. Sure, Google commands the U.S. search market, but Yahoo commands search markets all over the world and would provide Microsoft the immediate growth in users that it has been hoping for all along. With the help of some smart business decisions, and a lot of cash, the companies together may actually be able to match Google dollar-for-dollar in the advertising game. ...continue reading 'Google should be scared of Microsoft'
The crown jewel in the Microsoft/Yahoo deal is search. Sure, Google commands the U.S. search market, but Yahoo commands search markets all over the world and would provide Microsoft the immediate growth in users that it has been hoping for all along. With the help of some smart business decisions, and a lot of cash, the companies together may actually be able to match Google dollar-for-dollar in the advertising game. ...continue reading 'Google should be scared of Microsoft'
Labels: Google, Microsoft, online advertising, search, Yahoo
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