Ken Brill on green IT

"Green IT must focus on energy consumption of the data center as a first priority," says Ken Brill of The Uptime Institute. In fact, says Brill, the energy consumption in a data center is so overwhelming that for companies to reduce their carbon footprints in any meaningful way, they must address energy efficiency in the data center. Here, Brill discusses the four metrics of green IT and how greenness equates to bottom line profitability. Listen now!