Don't kid yourself - Apple is a software company

Don Reisinger, ITworld.com

Despite the remarkably beauty of the iPhone or MacBook Pro, Apple is first and foremost a software company -- and that is why it is successful. Unlike Microsoft, Apple doesn't allow its OS to be played with by too many developers and has stayed true to its belief that if it can control its software, it can create an environment that would appeal to the most people and create greater value. ...continue reading 'Don't kid yourself - Apple is a software company'

Psystar has shown that Apple should license Mac OS X

By Don Reisinger, ITworld.com

Last weekend, a small, defiant company called Psystar unleashed an opening salvo as it announced (and started selling) the Open Computer - its own desktop running Mac OS X Leopard. If nothing else, Psystar's impending martyrdom will blaze the path for countless other companies that believe they can stand up to Apple. ...continue reading 'Psystar has shown that Apple should license Mac OS X'

Even Apple will be hated one day

Don Reisinger, ITworld.com

Apple and Google zealots may not like to hear that their beloved will be hated one day like Microsoft, but it's true. In an industry where users are fickle and power translates to evilness, no one is safe from the wrath of anonymous haters that dislike anything that looks like an empire. ...continue reading 'Even Apple will be hated one day'

Apple's MacBook Air ultra-thin could spawn improved PC

By Joel Shore, ITworld

The envelope, please. No, it's not just an awards-show phrase, it's precisely how Steve Jobs unveiled Apple's latest masterwork, the ultrathin MacBook Air computer at Macworld earlier this week. Just 0.16 inches at its thinnest point, Jobs pulled the computer from a standard-size manila interoffice envelope. I'm no Mac maven, but like the crowd packed into the Macworld keynote address, I'm duly impressed. ...continue reading 'Apple's MacBook Air ultra-thin could spawn improved PC'

Advice to Apple: Ignore the Enterprise

James Gaskin, ITworld.com

Technology has become such a big business the current leadership lacks any measurable amount of guts. Who knew we'd miss Scott McNealy mouthing off? So I was thrilled to read this blog from MarketCircle CEO Alykhan Jetha. Short summary: Apple should ignore the enterprise business and focus on small and medium businesses. ...continue reading 'Advice to Apple: Ignore the Enterprise'