Apple and Sony are the only brands that matter

By Don Reisinger, ITworld

How did Apple and Sony brainwash consumers so thoroughly? Surely we can find products that other companies make better, but both firms sit atop the personal technology industry with nary a hint of a competitor. All the while, better products, like a Canon digital camera or an iRiver Clix sit on store shelves while Sony's Cyber-shot and Apple's iPod continue to sell extremely well. This is especially baffling in an age where people are keen on research. ...continue reading 'Apple and Sony are the only brands that matter'